Photo by Grant Ritchie on Unsplash


Software development and architecture

Marketing and customer insight

Hackathon and ideation workshop

Software architecture and development

We design software architecture and develop software. Having worked on several startup projects for clients we have seen the shortcomings of "tutorial driven programming". It can be efficient for a quick prototype, but software without a good architecture will not last long.

If you need architecture and don't buy it, then you will ultimately find that you have paid for it and don't have it.
Adaptation from Henry Ford's quote

When designing software, we believe that it is dangerous to design against the requirements. Instead use the core use cases, the essence of the business. Identify the smallest number of architectural components that can satisfy present and future use-cases. Encapsulate volatility to make it adaptable to future change and requirements.

Keywords: Javascript, architecture, SOLID, DDD (Domain Driven Design), TDD, full-stack, React, React-Native, MongoDB, Reds, GraphQL, JAM-stack, AWS, HTML, CSS, data-science, pandas, tensorflow


A hackathon is a workshop where small teams of people work on "hacking" challenges. The teams develop concrete concepts and prototypes. The duration of a hackathon can be between a few hours and 2-3 days. At the end the teams present their hacks and concept in front of a jury. This forces the participants to create something concrete and tangible.

Hackathons can be a good way to get new ideas and test them quickly.

Companies can have internal hackathon with own employees or external hackathon where they invite the general public, students and entrepreneurs to hack on a challenge they sponsor.

The pressure of having to pitch an idea at the end of the hackathon urges creativity, fast decisions and making something concrete.

Uses of Hackathons:

  • Solve concrete problems
  • Team-building
  • Recruiting
  • Innovation


Our ideation workshops are designed to elicit the creativity that all people have, but most of us seldom uses. It is based on neuroscience principles. Some techniques we use:

  • Collaborative mind-mapping
  • Bad ideas - good ideas
  • Five whys
  • Question burst
  • Artificial constraints

The team

Arne Jenssen

Arne is a software developer. He has a PhD in numerical methods and MSc in Quantum Physics.

His interests are software architecture and entrepreneurship.

Petra Remelkova

Petra is a marketing specialist. She an expert at identifying customer segments, and to understand what motivates them. Petra has extensive professional experience from FMCG and fashion.


Some fine companies we have worked with:



Strategy and marketing


Workshop and hackathon